The Importance of Backlinks in SEO

Importance of Backlinks in SEO

Backlinks or also called as inbound links are the links that we can find on the webpage of a site. The said link will be the medium for you to be redirected on another website. Websites that are cloaked in a backlink are usually landing pages or reference sites.

seo backlinks practices

Search engines usually consider backlinks as points for determining the rank of the site in the search results. More backlinks will give higher chances of you getting into the first page of search engines most especially Google. Not only that, you will also have a good standing on other search engines as well.

The Importance of Backlinks

Since backlinks are an essential element to make a website successful. However,  backlinks must be of total relevance and has high credibility to be valuable for SEO. The number of backlinks is a crucial factor but overdoing it is not a good idea and you’ll not get more traffic because of that.

There is an algorithm that will determine on what the search engine will put on its every page. For the first page of a search engine to be completed, there is so much going on its backend.

The Factors

There are several factors that comprise on how a search engine makes use of backlinks. To give you an insight of those factors, let us have a quick rundown of them:

Amount of backlinks

The number of backlinks in a particular page is one of the most crucial factors that help determine the sites or web page possible ranking on the search results. The more backlinks, the better but the quality must be also taken into consideration.

PageRank citation

Google has this pursuit to make their algorithm more efficient as possible thus making it complex. It only means that the ones that are in the first page of search engines, let’s say Google is definitely not permanent. As the saying goes, there is nothing permanent in this world which is the same when it comes to SEO.

However, the ones with the best SEO practices always have a place in Google’s PageRank. So it is important to be consistent in creating and optimizing your content for search engines.

External backlinks

Backlinks can be classified into two namely internal and external. The latter is more valuable when it comes to SEO scores. Aiming for better external backlinks will definitely put your site on a much better standing.

The Most Valuable Backlinks

We can expect that not all backlinks have the same effects on the website search engine’s ranking. Some impose amazing benefits for SEO while others do really little at all.

A couple of excellent backlinks can always win against a thousand low quality backlinks. The best thing that you can do is to create backlinks from authority sites.

Authority Sites

When it comes to finding a great backlink for your post, authority sites seem to be the best links to use. Big search engine sites mostly prefer sites that are already established in a specific niche.

It further increases the chances of getting your site visible to the search engines. However, in case you cannot find a relevant authority site, it is sometimes okay to use links that are not authority sites but relevant to your niche and most especially contains quality content.

Focusing on Anchor Links

For individuals who are new to SEO, anchor links are usually not getting the attention that it deserves. Since targeting keywords is the main goal of SEO, we can come up to the conclusion that keyword-rich anchor text will result higher rankings in the search results.

You just need to integrate your target keyword to your anchor link. There is a research that states that there is a link between an anchor text that is oozing with keywords and higher rankings.

However, overdoing it is definitely not a good idea. There is a specific algorithm known as Google Penguin that has the ability to detect spam keywords. Once a content is filled with spam keywords, it is expected that Google will rank them down.

Before when there is no such technology, black hat techniques like keywords spamming is prevalent. They actually worked in a sense that those pages loaded with keywords even if they are not on their right places.

Link Relevance

It also matters whether the links that you are putting on has some sort of relevance to your niche. Since there are various types of niche, it is important to establish a footprint to be able to become an authority site in the future.

Dofollow Link

Search engines are ignoring links that has a tag of “nofollow”. This is the complete contrary of dofollow links. This type of link is tracked by Google and other search engines.

There is still a huge debate on which is better a dofollow link or nofollow link. Nevertheless, both had a significant impact on SEO campaigns.

Linkable Assets

Before you gain the much needed traffic that you are aiming for, you’ll need to possess a valuable asset on your site. This can make other blog owners love to link your site to one of their posts.

So spice things up and put something that will be worth it for other site owners with similar niche as yours. By gaining a strong reputation in the cyberspace, you’ll surely gain more traffic which results in better profits.


Backlinks have been a significant component of a successful SEO campaign. They are often neglected thus compromising any possible opportunities that it can bring.

Moreover, if the best practices will be applied then every SEO campaign will surely benefit your business in the long run.

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