google seo basics

Search Engine Optimization

Search engine optimization has been a very controversial topic in the internet marketing world. Many are in the race to decipher the algorithm of the mighty Google’s search engine, to be on top of each search results’ first page. However, Google and other search engines tend to change their algorithm on a timely basis.

google seo basics

So it is always challenging to make it even on the first page of the search results. It is just a matter of how committed you are to adapting to the changes of search engines’ algorithms. There are necessary steps that you should take such as analyzing the points on where to improve.

Although there are still uncertainties on whether you’ll get sufficient organic traffic and most especially get to the first page of Google. It is either you go for organic traffic or utilize your resources by availing of paid ads.

Power of Keywords

Keywords are the main driving point of SEO. It is where the search engine determines your position on their search results ranking. Aside from that, several factors must be put into consideration, the most popular of them are the following:

  • Title
  • Meta descriptions
  • Images
  • Outbound links
  • Length of text
  • Readability
  • Keyphrases

Along with keywords, when those factors are taken into consideration on every content, you’ll be a good candidate for the first page of Google.

How to know your SEO standing?

Done are the days when everything is done manually. You can now have a glimpse of your SEO score with the use of tools available online. In this way, you will have an idea if you have done the right thing. The AI will check if you have followed the SEO guidelines thus being the basis of your supposedly SEO score.

Those tools are third-party apps that can be installed as a plugin or works as a different entity such as using it on their website. Plugins are more comfortable to use as they are directly placed in a text editor of a website builder. On the other hand, external apps that have their own website and text editors require you to paste your content and their text box for them to examine your content’s SEO score.


SEO can be a very tricky skill to master but with the right help from people with experience in this field, you’ll surely be able to launch your campaigns successfully. The Kamikaze Agency has been providing the best SEO services in the industry.  We have the best set of tools and a team of experts that can help with your SEO concerns. You’ll surely be able to have higher chances of obtaining traffic both organic and paid and at the same time increase your chances of getting into the first page of Google.