In internet marketing, you might come across the acronym “PPC”. I think so, as we all do and if you are not aware of its meaning and what it does, continue reading. PPC is the acronym for “Pay Per Click”, it is an internet marketing approach that allows the advertisers to purchase a plan in which they pay for every click on their ads.
The concept is clear, it is called pay per click because of what it does. However, it is more than that and we will dig deeper to ensure that you’ll be proficient in this subject matter. Moreover, PPC is all about purchasing clicks so that you’ll get traffic coming into your site.
Having said so, search engines such as Google is the most popular platform in using this approach. Yes, you can get organic traffic from search engines for free but this usually takes time and skill.
The Process
Choosing a Search Engine Site
How a PPC works is very simple. You need to choose a search engine that you’ll put your ad on. The most common search engine sites that you can take advantage of in PPC are the following:
- Yahoo
- Ask
- Yandex
- Bing
There are tons of search engines sites out there but these 5 search engines above are the most visited ones. So it would be great if you will choose the ones with the higher traffic to ensure that you are getting the most of your PPC campaigns.
Bidding For Keywords
You now need to research and make up your mind on what keywords you will use perhaps you can seek help from keyword tools. For an instance, you are in the niche of e-commerce, might as well use your products as keywords. Once you already set your keywords on the dashboard of the search engine’s PPC page, soon enough and you’ll see your ad on the top of the search engine’s page.
However, do not always expect your page to be always on the top. There is a reason why it is called keyword bidding because the higher the bid, the bigger the chances that your ad will be on top. Keep in mind that this requires bigger expenses on your part.
Playing Your Cards Right
Knowing and setting up the keywords aren’t the last steps of a PPC campaign. You must keep in mind as well that you must spend a reasonable amount of money on your campaign. This will ensure that you’ll get a profit on the products that you are selling especially if you are in the e-commerce industry.
It would be ideal if you spend a minimal amount on ads and make more on your sales. For example, you set a 5$ threshold and earned 500$ on your sales then you get a lot of profits from your supposedly 5$ capital. This only entails that you must only spend an amount of money that you think will earn you some profit.
Right timing and a high-traffic search engine are the two keys that will lead to a PPC campaign’s success. Paying a small amount of money for ads could lead to a fortune. Also, be sure that you organize your campaigns well to make the most out of them.
What is a landing page?
You have done your homework and got some good keywords, but what’s next? The most neglected part of a PPC campaign is the creation of an efficient landing page.
A landing page is where you redirect your visitor from the ad link that you’ve paid on a search engine. In order to convince a visitor to avail of your products and services, you need a good page to start with. This is where you will showcase what you got, so be sure that your landing page can convert.
It all starts with clicks then transforms into impressions and eventually leads, if it converts. An added factor is if you are making relevant ads, you’ll surely get a better deal from the search engine company.